August 2001 — SEMA News
Mothers® Unites with SEMA & ITE as Official Car Care Sponsor;
Chip Foose Designs "Shine" Award

Nothing competes with the automotive industry's annual Specialty Equipment Market Association show and the International Tire Expo in Las Vegas. Mothers® is honored to unite with these organizations as Official Car Care Sponsor for 2001.

As part of the sponsorship, a trophy depicting a car detailer's towel - rendered in bronze - will be awarded to the winner of the first annual "Shine" award. This inaugural "Best of Show" trophy is designed by Hot Rod Hall of Fame inductee and car designer Chip Foose, and crafted by automotive sculptor Steve Posson. It will be presented by Mothers® at the show.

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